1966–2016, Lamy Design50Looking back on the year
NOT A JUST A PEN
Lamy is“NOT JUST A PEN“, has grown into a global lifestyle brand under the slogan, “Not just a pen.” Lamy has captivated writing enthusiasts around the world by delivering the joy of writing by hand through outstanding design, perfect function, and individuality.
Traditional writing and Moving into the digital age
2016year10month1Il LamY at Heidelberg Castle400'Rami Design' with 10 guests50celebrated its 20th anniversary. To mark the beginning of a new era, Rami staged a light show across the façade of Heidelberg Castle, showcasing traditional writing and its transition into the digital age.
More dynamic than anyone else Modern brand
The production prepared by Lamy conveyed the message that 'Rami is a brand that is more dynamic and modern than any other brand, both in its tradition and its present, and especially in the digital age of the future.' The event was conducted simultaneously on Facebook and Instagram Live, showing that Rami's fans can now experience Rami through social networks as well.
